Marketing Lead B2B (a)

Role overview: The Marketing Lead (B2B) is pivotal in leading the development and execution of the employer Germany' s the employer’s B2B marketing strategy in Germany This role will directly drive awareness of the employer's offering, deepen partnerships across the healthcare ecosystem, and generate qualified leads to support commercial growth You will build an MQL marketing funnel, own and optimize high-impact marketing channels, including the employer’s Doctors’ Website, national and regional medical conferences, and doctor-facing communication assets. Beyond channel ownership, you will proactively identify new opport…